Well, CarboN, considering that Abe's Exoddus brought us Mudokon boxer shorts, I don't think the Inhabitants shy away from merchandising over any kind of anti-corporate or mass-production philosophy. If they check out a company and its environmental and employment history is clean, Oddworld doesn't seem to mind making a few buck with stickers and such. They did team up with Microsoft, after all.
By the way, The Hulk did actually have a lot of merchandise and toys. There were big foam hands that made smash sounds when you punched, and there were quite a few action figures (like ten different Hulks, the Absorbing Man, and a big mutant dog).
Personally, I do think Oddworld could knock Pixar off its perch. While Pixar makes CG movies that are for kids but pseudo-clever enough for adults, Oddworld's serious storylines and bizarre characters would rope in that young adult moviegoing demographic that skips over watching Finding Nemo, etc.
Although at the moment I don't know if movies are on the near horizon, as Lorne seems to be on some tangent about CG-produced television shows. Considering that he was such a supporter of that video game sitcom on UPN, which I think we can all agree sucked hard, this worries me a bit. Then again, if we end up with Oddworld: The Series instead of Oddworld: The Movie, I'll still watch it...
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