If I ever become a game company, I'm never going to make more than one game to a series unless they're a) only loosely connected or b) the plot spans across them.
I wouldn't make a game and say hey, that was popular, I'ma make another one. And another. And another. And another... sure, the plots get weaker faster than the graphics get better, but that's a small price to pay for some hard cash.
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