http://www.oddworld.com/?p=160#more-160
Dear Fans of Oddworld
Welcome to Oddworld 2.0. As always, we wanted to thank you for your continued support of our franchises. The launch of our new site was designed with our fans in mind. You will be able to have a voice and we will be listening to your feedback.
I am head of marketing at Oddworld and have been here a little over a year. I have been a fan of Oddworld since the games first came out on PS1 however I was in college at the time. So as a fan, it is an honor to work here and be a part of the next generation of things to come.
Over the last few years we have taken a new approach to creating products and franchises. Under the radar we have dipped our toe into opportunities in other media. We have ventured into feature films, explored television and looked into the online space. What we have learned in the last few years has inspired us to move in directions that puts us closer to you, our fans and also pushed us in areas we never thought we would explore.
As we have been fortunate enough to retain the rights to all our franchises, we have recently been relaunching them onto different distribution networks and platforms and will continue to do so. We have been gathering the data from the current distribution channels and are using that to facilitate the best way to develop new products in the world of Web 3.0.
The business models around traditional games are broken. We are looking at new business models, leaner production pipelines, and an ability to adapt to user feedback and market conditions more efficiently.
With that in mind, we have currently been looking at social networks, games and online media in new and inovative ways. Our time over the last eight months Lorne has been focused on establishing a new company Oddmobb. This company will be focused on giving fans the ability to communicate and experience the web in an entirely new way. It will also power some of the new projects we will be building at Oddworld.
Sign up to hear more about what is on the horizon and also have the chance to be a beta tester for Oddmobb.
Thanks again for all your support and stay tuned,
The Native