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You'd have a point if they released wrong information, but JAW never actually said "four games", did they? Journalists just assumed.
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As a game developer you should have the common sense to know that if you announce 'projects' the media is going to assume they are games and report it as such, which is exactly what has happened here.
I don't get why there needs to be all this secrecy. If they just said 'were doing 4 Oddworld projects, not all of which are games' then everything would be fine. But somehow everything surrounding Oddworld has to be covered in a vail of mystery, because god forbid anyone gets any solid information. It was like that with OWI and now it's the same with JAW.