I think the idea to promote better health is good. But why is it only McDonald's? If you are truly for better health, that should not be selective of brands or companies.
Taco Bell has organized a "Liquid Beef" that only a few of their branches use, which is mixed with Odd-knows-what, to make it pourable like soup into the shell, thus minimizing assembly time, thus lowering costs, thus incresing profit.
All fastfood chains have their bad employees. I see no difference from chain to chain. Ronald may look bad to you, but just think of The Dell Taco geek, the "Colonel" from KFC, and the hideous Chihuahua from Taco Bell, which isn't even a boy, by the way. Her name is Ginger and they portray her as a boy because statistics show that men make more money than women, which means they might buy more fast food.
Media surveys show that children develope Brand Loyalty (Where they listen to whatever a company says just because they feel they have to be layal to the brand) as early as age 2. This goes for all commercial products. Brainwashing is not McDonald's idea, it is just their practice, and they are not alone.
Personally, I hate McDonald's, but I'd rather have it than Sub Way! I mean no offence to anyone who likes SubWay, but all the branches in my area use expired mustard that tastes like mold and they use turkey that is soaked in fat-extract, leaving it slimey. The buns are dry and old and preservative-rich.
Again, I am curious as to why this uprising is specific to McDonald's. Other than that, count me in. I am very busy in school right now, but I'd be happy to pitch in.