New 'n' Tasty logo

[Sekto Springs]

Maybe. Why?

[Connell]

I think we're all Alf on the inside. Deep down.

In our hearts.

Metaphorically.

[Crashpunk]

Hey now... I put a lot of effort into changing that text! You should have seen how enormous the resolution was, and I had to change it from scratch.

Oh so it was YOU I saw at Just Add Water then

[Sekto Springs]

Probably not, as all the work I've done for them so far has been telecommuted.

[Nate]

I have nothing to say about the logos. I just wanted to register my disapproval of this thread's title change.

[Mr. Bungle]

Nepsotic really did a number on this thread, damn.

Gotta agree with y'all here, though. That new logo is far too sterile and looks fresh out of Photoshop. Needs more grit and less cheese if you ask me.

Is that seriously the logo they'll use during ad campaigns? I can't see it blending very well with the graphics of the game itself.

[El Dango AGAIN]

Blending in probably wasn't the idea, as it's been mentioned before that it's supposed to be similar to Glukkon marketing material, which is notable for intentionally clashing with the surroundings.

What does confuse me is the 1950's style (mostly coming from the font and the washed out colours), which is very different from the in-game marketing, which is goofier and much less fancy. Makes me wonder if they intend to change the posters for Scrab Cakes and Paramite Pies into a similar style.

[Manco]

Do a quick Google Image search for “1950s poster”. What you’ll find are bright colors with bold, often hand-cut or hand-painted typography, and cheesy illustrations and slogans. This fits Glukkon marketing to a T.

[Bullet Magnet]

I preferred the Deco style of the FeeCo Depot, actually.

[Gallipoli]

I think the logo is brilliant ^-^ the neck is a little funny but it still has the Oddworld feel to it!

[El Dango AGAIN]

Do a quick Google Image search for “1950s poster”. What you’ll find are bright colors with bold, often hand-cut or hand-painted typography, and cheesy illustrations and slogans. This fits Glukkon marketing to a T.

Searching "1950's poster" gave me a lot of movie posters, so I decided to do a more fitting search on "1950's advertising" instead. A lot of the results had little to no colour at all, and for those that did, we're talking pretty mild stuff:



Meanwhile, Glukkon marketing looks like this:



Let's compare that to the New 'N' Tasty logo:


The difference mostly has to do with the use of colours and typography (the Glukkon head symbol itself is straight from the original after all), but it's pretty clear once you compare it to previous material. I'd like to point out that I'm not dissatisfied by this change at all, I just wonder why it was made.

Possible Bioshock influence?

[AvengingGibbons]

"The glukkon head symbol is straight from the original"? ...No it isn't.

The new glukkon head is all skewed and wobbly looking, giving the impression that glukkons are weak characters. This is probably the main thing I dislike about the new logo.

The glukkon head symbol should be more serious looking, cause I don't think the glukkons want themselves to look weak (wobbly/skewed/etc), they want to be seen as strong. The new glukkon head looks weak. It portrays the glukkons as weak and playful. While the logo might need to look playful, it must still enforce the idea that the glukkons are mighty, assertive and attractive (from the glukkons' perspective obviously).

[Slog Bait]

You guys have no idea how badly I want to try a scrab cake every single time I see that poster.

Also, the idea of the glukkon head in the logo is straight from previous logos within the games themselves. However, its neck is elongated awkwardly and the mouth is also very poorly done. The tangent made from the lips touching is awful and you cant see the inside of it's mouth.

While the logo might need to look playful, it must still enforce the idea that the glukkons are mighty, assertive and attractive (from the glukkons' perspective obviously).

Bullshit you were clearly talking about your own perspective YOU CAN'T FOOL ME

[Varrok]

What if he's a glukkon, Sherlock?

[Slog Bait]

You can easily deduct just by what he wrote in parenthesis that he is not, in fact, a glukkon, therefore making him a likely candidate Señor Glukkonfucker.

[El Dango AGAIN]

The new glukkon head is all skewed and wobbly looking, giving the impression that glukkons are weak characters. This is probably the main thing I dislike about the new logo.

The glukkon head symbol should be more serious looking, cause I don't think the glukkons want themselves to look weak (wobbly/skewed/etc), they want to be seen as strong. The new glukkon head looks weak. It portrays the glukkons as weak and playful. While the logo might need to look playful, it must still enforce the idea that the glukkons are mighty, assertive and attractive (from the glukkons' perspective obviously).

The concept is from the original, is what I meant.

As for it looking weak, maybe they could try giving it some neck veins and a forehead tattoo.

[Manco]

Searching "1950's poster" gave me a lot of movie posters, so I decided to do a more fitting search on "1950's advertising" instead. A lot of the results had little to no colour at all, and for those that did, we're talking pretty mild stuff:

Where were you looking?

Meanwhile, Glukkon marketing looks like this:

A parody is going to blatantly exaggerate things. Of course these are more lurid and colorful and simplified than actual 1950s ads.

[Jordan]

Oh godddd you guys are looking into this far too much

[El Dango AGAIN]

Where were you looking?

Well, not Imgur. I'm not sure how those examples prove your point anyway, as many of them are very similar to mine.

A parody is going to blatantly exaggerate things. Of course these are more lurid and colorful and simplified than actual 1950s ads.

But they are completely different. The plain, often classy text and use of either real people or realistic illustrations do not at all fit with what you see in Oddworld.

In fact, I did another Google search on "90s snack advertising", and here is some of what I got:



Too many examples to choose from. Similar colour use, similar goofy typography, and similar use of a simplistic looking mascot in order to present the food. Unsurprisingly for a game released in 1997, Abe's Oddysee parodied the snack marketing of the 90's, not the 50's.

The possibility that this might change, however, is pretty interesting.

[Manco]

Well, not Imgur. I'm not sure how those examples prove your point anyway, as many of them are very similar to mine.

I’m not sure how you can’t see the colors in those images? Granted they don’t cover the entire spectrum as modern advertisements do, but they’re still very colorful; much moreso than the examples you picked out.

But they are completely different. The plain, often classy text and use of either real people or realistic illustrations do not at all fit with what you see in Oddworld.

In fact, I did another Google search on "90s snack advertising", and here is some of what I got:



Too many examples to choose from. Similar colour use, similar goofy typography, and similar use of a simplistic looking mascot in order to present the food. Unsurprisingly for a game released in 1997, Abe's Oddysee parodied the snack marketing of the 90's, not the 50's.

The possibility that this might change, however, is pretty interesting.

Yeah now that you show me this I can definitely see that there was a focus on 90s advertising in OWI’s design team.

I maintain that there’s a very 50s slant in the Magog Cartel as a whole – the pinstriped suits and godawful dress shoes, leather paneled offices, the cheesy marketing slogans accompanied by simpering product copywriting and outrageous lies about the product’s supposed benefits, and even the general aesthetic of Cartel operations like Feeco Depot. I could see them calling back to this in newer designs, like for the New ‘n’ Tasty logo.

[El Dango AGAIN]

I’m not sure how you can’t see the colors in those images?

I can, in some of them at least, but they are still notably less vibrant than what you'd see today, or even 20 years ago.

I maintain that there’s a very 50s slant in the Magog Cartel as a whole

Oh definitely, a lot of the corporate stereotypes come from around the 50's after all, such as the heavy cigar-smoking.

And yeah, it's very possible that they want to fully embrace that culture this time around. Could be interesting to see how it turns out.


I should shut up and go to bed.

[MeechCrunchies]

Would anyone think that this..although really really rough..would be a better start for a turning point than the NnT logo we all love to bitch about?

[MeechMunchie]

So the AE remake is almost definitely going to be subtitled "X-tra Bone", then?

[Varrok]

Sounds like a platform-exclusive.

[Bullet Magnet]

They could market it as Abe's Exoddus: New Brew.

Then when everyone hates it, they'll bring back Exoddus Classic, and make billions.

[pupbenny]

I think that the problem with the new logo is two things.

1. The Glukkon with the weird neck.

2. (And I think this is the main reason.) It lacks shading. It looks far too clean. Look at the previous posters (Paramite Pies, etc) and you always see shading but for this there is literally none.

I'd say that's the main concerns.

[Slog Bait]

A logo doesn't need shading to look good. You're probably thinking of the contrast problem that's been brought up many times already

[STM]

It's all be brought up many times. Everyone's just saying the same stupid thing for no reason because, here's the kicker: it's not going to be changed. Who honestly gives a damn!

[Slog Bait]

You sure are cheery today

[Manco]

I can, in some of them at least, but they are still notably less vibrant than what you'd see today, or even 20 years ago.

Not really. They don’t hit the neon greens and magentas, but they make heavy use of bright blues, reds and yellows. If I had to guess I’d say the 50s didn’t have much color coverage in their printing processes as we do now. But having less colors doesn’t mean they’re less colorful.

So the AE remake is almost definitely going to be subtitled "X-tra Bone", then?

I want it on the record that I suggested this way back in an old thread and you all pissed and moaned about it.

It's all be brought up many times. Everyone's just saying the same stupid thing for no reason because, here's the kicker: it's not going to be changed. Who honestly gives a damn!

You can’t say for certain that it won’t be changed. Not that that excuses retreading the same few points over and over, but still.