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Releasing things episodically is good business. They wouldn't just show a ever episode of lost in one week, right? No. They air it once a week to keep your attention tied down.
And usually, episodic games are cheaper than full length games.
Mirrors edge is just short.
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I agree with you, releasing stuff from times to times is very good, it keeps the game getting better and bigger, but EA just exagerate. I.E., EA realease NFS:UC, and they release stuff for $$$ that is unlockable. WTF??? Even you can't get the best car, get a gamesave and that's it. EA it's just a bad "gold digger" from game business.