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Anyone know of a technical reason behind it?
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I think it's a thing that came from a time where Macs were actually better at image and video editing, probably because of better hardware at that time or something.
It's not like that anymore though. Not by a long shot. Photoshop or Adobe Premiere Pro won't suddenly run better or smoother because it's installed on a Mac, it's purely hardware and in that department PC's will always win because they are so heavily customizable.
Another reason people might prefer Macs over PC is because the screen of an iMac is pretty good when it comes to the true display of color (as in, what you see on the screen is what you get on paper) and the high resolution. But still, you can invest in a 500 dollar screen for a PC and have the same effect.