New 'n' Tasty logo

[sam250]

MOD EDIT: This thread was split off from New New 'n' Tasty News after this post. Read at your own peril.

Sup yall. Haven't been here for yonks. I sent an email to JAW in the middle of the night with my thoughts on the logo — which was the one thing in a beautiful, skilled and hope-instilling trailer that looked amateur and dumb — and thought today I'd like to share it in a place that I'd get like-minded validation or at least (hopefully?) amusing hate and drama.



The wordmark is okay, but...

Look at that Glukkon head. It looks weird and awkward and wrong in so many places. For instance, how the neck drops behind the rest of the logo with no sign of a chin or shoulder, making the neck look misshapen. The inside of the mouth is the same colour as the saw, so are we looking through the mouth? Is the mouth in profile and the eyes at a 3/4 angle? The oval above the ear makes the back of the Glukkon mantle look like some sort of head-tail, like it is tapering off to a point behind his head. The saw is worse, and I fully believe it was thrown together in 180 seconds or less.

I'm not done yet: the whole freaking composition is wrong. The head, saw and workmark each look like they could have been made for different things and were thrown together without consideration for clashing line weights and forms. There are too many layers, and little congruence between them. Look at where the Glukkon head outline merges to the inside of the saw, or where the outlines from the saw and the wordmark touch, for examples of where I saw awkwardness and disharmony.

Darn and blast it, we have to face facts: that thing is a mess. I've looked at it a hundred times since I first saw the trailer and it looks worse each time.

Below are a few images that might have had similar criterea to the NnT logo (a flat vector style, a character or item, fitting several words, ect), but are examples of handling it professionally. These are just for perspective (also so there is something pretty to look at in my post):









No doubt there are better examples (please post if you know any).

Then there is the style question (ie. why doesn't this look like the old logos?). I fully appreciate the flat vector style in the right place, but if there is one place you can, and want to, do something extravagant, it is for a videogame. It's not a brand or an app. You want to convey "RICH DETAILED WORLD, COME INSIDE".







Consider that the old logos much better represented the atmosphere of the games.

I appreciate most people won't feel as strongly as I do, but then I'm probably more into logos then most people are also, so please forgive me if if this sounds excessive. I'm just saying what I see, and what I see is a logo that makes this otherwise beautiful game look just a little dumb and amateur.

[STM]

Man, you wrote an angry email about a logo?

Wow.

[sam250]

Logos are kind of important. And I like them. Whatchagonnado.

PS: Hardly angry.

[RyuuFox]

I'm not a fan of the logos too, they're missing that "artistic" flare to them that captures the conquest of Industrial VS Nature.

Take hand of odd for example:

[Varrok]

The inside of the mouth is the same colour as the saw, so are we looking through the mouth? Is the mouth in profile and the eyes at a 3/4 angle?

Well, the face is based on Rapture Farms logo from AO so it's probably the case there too...
*checks it to be sure*

...um. No, in AO they did it correctly



Seems like you have a point here, sam250. We used to argue about the logo before. I'm surprised you haven't written anything about the weird use of colors.

Man, you wrote an angry email about a logo?

Wow.

You clearly don't know the overall importance of a well-designed logo

[STM]

I do, I just don't give enough of a shit to write an email to JAW about it. I'm gonna buy the game, other people are gonna but the game, it's not an apocalyptic scenario.

[sam250]

Seems like you have a point here, sam250. We used to argue about the logo before. I'm surprised you haven't written anything about the weird use of colors.

Yeah, those colours are weird. It wasn't at the top of my mind when I wrote the email, and I guess I'm not as sensitive or articulate about colour than as form, but I'm totally with you. The amount of grey is a noticeable point, and there is no black anywhere. The logo looks muted (low contrast?). I would guess the green, purple and orange are in triadic harmony, which just makes me think they were using their heads more than their eyes. It just doesn't work.

[Connell]

The logo is ugly as sin, but it doesn't look like they're going to change it anytime soon. Let's all get used to it's neon shitness.

[Crashpunk]

I do, I just don't give enough of a shit to write an email to JAW about it. I'm gonna buy the game, other people are gonna but the game, it's not an apocalyptic scenario.

I don't think we're saying. "oh, I dislike the logo, Therefore. I'm not buying game"

The logo is very important. I think it tops all the things mentioned in this thread to be addressed.

if i'm honest. I also think the Logo needs a bit of work. If they make the logo similar to the Rupture Farms logo (i.e. where the Glukkon head cuts off) then it would be perfect.
I'm not bothered about the colours used, but I was thinking it might be better if it followed this:

[Nepsotic]

The logo is fucking ugly, they should have taken hints from the Bioshock logo, fuck I really love that logo.

[Scrabaniac]

I'm not a big fan of the new logo, it's too cartoony :/ I really loved the animation of the old one, the sounds always sent tingles down my spine as a kid

[Crashpunk]

The logo is fucking ugly, they should have taken hints from the Bioshock logo, fuck I really love that logo.

There's constructive criticism, and then there's that.

It's not ugly.

[Nepsotic]

I don't get why I have to say anything constructive when Sam has already gone into loads of detail about it, I was just saying it looked ugly, which it does, and you'd agree if you had any clue about graphic design.

I get that it's 'New 'n' Tasty' (which frankly should have been the subtitle instead of Oddworld: Abe's Oddysee, what were they thinking?) but we don't need the entire fucking logo theme based around that idea of a 'brand', it's gimmicky and doesn't convey the atmosphere of the game at all, you wouldn't even know it was for the same game. It's like they're destroying the image of the game for the sake of some stupid advertising gimmick.

[Slog Bait]

I thought we already established the NNT logo is awkward and not done well, but decided to move on from it because the logo isn't the most important part of it

[Manco]

I don't get why I have to say anything constructive when Sam has already gone into loads of detail about it,

When somebody else has said all the important things you intended to say then you don’t need to say anything. You don’t get granted some right to just be a vile little prick instead.

[AvengingGibbons]

There's constructive criticism, and then there's that.

It's not ugly.

...It is pretty ugly. I'm not worried though. The team have produced that beautiful trailer, and keep pumping out screenshot after screenshot, which are getting better and better and ever more impressive. I'm sure the people who've produced all that realise the logo, as it is currently, is half-arsed. They're still working on the important stuff like the actual gameplay. Expect the logo to be revised as we approach the release date further down the line. I'd be really shocked if they keep it as it is.

[Nepsotic]

No but it's the first thing people will see, and an awkward amateur logo doesn't give the best first impression, does it?

[Manco]

No but it's the first thing people will see, and an awkward amateur logo doesn't give the best first impression, does it?

I don’t care about the logo right now, don’t change the subject.

We were talking about how you don’t get the right to be a venomous shit just because someone else already said more than you could?

[Crashpunk]

Look. Saying "It's fucking ugly" just annoyed me a little that's all Nep. It sounded aggressive (and perhaps it was). Again, I do agree with the points made.

I think at this point, Some of us should start making up our own ideas and submitting them to JAW. Though I can't imagine it being a main priority.

I would prefer if they put more time into the game. :P

[Nepsotic]

Changing the subject? I was replying to Slog.
And yeah, I was being a little agressive, CP, because a half-arsed logo is almost like saying 'we don't give a shit about this game', why make people think that? Also don't forget,I tend to say fucking a whole lot, not just to be aggressive.

When somebody else has said all the important things you intended to say then you don’t need to say anything. You don’t get granted some right to just be a vile little prick instead.

Not really. It looks like shit, sorry for agreeing with other people that it looks like shit, I'm sorry about that.

[Manco]

Ah yes, “it’s shit”. Classic comeback. Boy have I been shown who is the boss round here. You sure showed us. What a guy. How witty. How thoughtful and considerate. Your retort brings such meaning to my goddamn life.

Here’s how someone whose opinion is worth anything puts their views forward. Hint: do a search on the page for “shit”.

[Crashpunk]

Saying it's half-arsed is even worse. Come on now.

[AvengingGibbons]

He wasn't too far off making a decent post, he did make reference to a BioShock logo. But yeah, Nep, you should probably back your opinions up with some of your own calls. Otherwise you come across as if you're just taking any opportunity to slate something. I think this is what these guys ^ are saying.

Saying it's half-arsed is even worse. Come on now.

But it is half-arsed. It looks half-arsed. Consider the level of talent that's produced all the good stuff, pit it against the logo. The logo is half-arsed considering that the same team produced the material.

[Nepsotic]

But it is. It's like they asked some student or secondary school apprentice to do it because they were busy or something. It doesn't look like they even tried. I mean, I get what they were trying to do, but it failed and now it looks shit.
Yes, Manco, it does look shit, I tried to break it fown to the simplest form for you seeing as you can't understand my point. You claim to be the rational one but you're basically throwing a fit because you don't like my opinion. (which is heavily based on fact), I get that HOW I said my opinion was mainly what annoyed you, but I don't care, it's how I get my point across.

E: Speedy shit, it's really hard to keep track of this thread with so many people posting.

[Slog Bait]

No but it's the first thing people will see, and an awkward amateur logo doesn't give the best first impression, does it?

Yeah, I suppose. It would probably work better if they used just the NNT poster to advertise it. That isn't nearly as awkward, at least.

Saying it's half-arsed is even worse. Come on now.

I don't see how in this case, especially considering there's a good lot of us on this forum that could make something better and more eye catching

At this point in time, anyone who has no prior knowledge of Oddworld won't have any idea what's going on at all based on every thing they've used to promote it thus far. It sucks.

But it is. It's like they asked some student or secondary school apprentice to do it because they were busy or something. It doesn't look like they even tried. I mean, I get what they were trying to do, but it failed and now it looks shit.

Or worse, they had someone who knows what they're doing make the logo but it was rushed because of a time restraint or something. THE WORST OF TRAGEDIES

[Manco]

Yes, Manco, it does look shit, I tried to break it fown to the simplest form for you seeing as you can't understand my point.

Your point is “it’s shit”? That’s it? That’s all you have to say, and you think it’s worth saying?

You’re missing my point, which is this: you’ve added nothing to the conversation. Your opinion doesn’t matter, because regardless of whether anyone agrees or disagrees with it, it’s worthless! It’s devoid of content! It doesn’t add to the conversation, it doesn’t help anyone!

This is the point I am trying to get through to you, but you don’t care because you’re a teenager who just cares about getting a reaction. Good fucking job!

You claim to be the rational one but you're basically throwing a fit because you don't like my opinion.

I don’t give a shit about your opinion, see above. I don’t even disagree with your opinion, I don’t like the logo either. But that doesn’t mean I have to care about the opinion you shat out just because you stuck it under my nose.

(which is heavily based on fact),

pfffthahahahhahahahahahahahhahahhHAHHAHAHAHAHAHAHAHAHA

I get that HOW I said my opinion was mainly what annoyed you, but I don't care, it's how I get my point across.

Oh, so you’re just being deliberately obtuse because you’re an asshole. Good to know.

[Crashpunk]

Or worse, they had someone who knows what they're doing make the logo but it was rushed because of a time restraint or something. THE WORST OF TRAGEDIES

Did we hear something about putting a logo together for E3? Or I'm I imaging things?

But it is half-arsed. It looks half-arsed. Consider the level of talent that's produced all the good stuff, pit it against the logo. The logo is half-arsed considering that the same team produced the material.

I think I'm unable to openly insult JAW's work in a aggressive manner, despite agreeing with pretty much everything.

Waaait. That's a good thing isn't it? Maybe I'm just a nice guy? (lol) or maybe I can't see myself insulting the company who are responsible for bringing back my favourite video game franchise. Either or.

[Slog Bait]

If I've learned anything this thread, it's how to get Manco really worked up in virtually no time at all

Did we hear something about putting a logo together for E3? Or I'm I imaging things?

I don't recall. If it was done short notice, that could explain a lot, though.

[Nepsotic]

Your point is “it’s shit”? That’s it? That’s all you have to say, and you think it’s worth saying?

You’re missing my point, which is this: you’ve added nothing to the conversation. Your opinion doesn’t matter, because regardless of whether anyone agrees or disagrees with it, it’s worthless! It’s devoid of content! It doesn’t add to the conversation, it doesn’t help anyone!

This is the point I am trying to get through to you, but you don’t care because you’re a teenager who just cares about getting a reaction. Good fucking job!


I don’t give a shit about your opinion, see above. I don’t even disagree with your opinion, I don’t like the logo either. But that doesn’t mean I have to care about the opinion you shat out just because you stuck it under my nose.


pfffthahahahhahahahahahahahhahahhHAHHAHAHAHAHAHAHAHAHA


Oh, so you’re just being deliberately obtuse because you’re an asshole. Good to know.

you don’t care because you’re a teenager who just cares about getting a reaction

It's funny because you're the one arguing for the sake of arguing.

But that doesn’t mean I have to care about the opinion you shat out just because you stuck it under my nose.

I don't want you to care? You're the one who started this whole thing, I couldn't care less, to be honest.

[AvengingGibbons]

Maybe I'm just a nice guy? (lol) or maybe I can't see myself insulting the company who are responsible for bringing back my favourite video game franchise. Either or.

We all want the same thing. We want Oddworld revived, we want the OI/JAW team doing the very best they can, we want them to be successful in what they're doing. They wouldn't be wrong in listening to ALL their fans' comments, because whether it's clear or not, we say what we say because we care.

E: Enough of the fucking arguing, kiddies.