When you overuse this word, it usually loses its meaning and impact, I suggest you to try avoiding swearing purposely, like me.
It's just... I don't know, I just re-watched previous Godzilla movies trailers, and while I don't think they're especially genius, they did a better job there. For example this teaser had a better effect on me:
(It's silly, but that's beside the point)
It's certainly more subtle at the beginning, it builds up very slowly through the first half (showing a real life-ish situation just to build immersion) and change rapidly in the second half just to show the scale of the danger, centering on the monster. The monster was never fully shown, but the eye alone made a better impression on me than a fog-covered Godzilla from the new movie.
The new trailer... well, at some moments it's a total mess, with a lot of unnecessary scenes, let's start from 1:18
a) The guy runs the corridor. This one is good enough. It may be a tunnel under the assaulted city. Then it instantly switches to
b) A few soldiers outside of the city pointing guns towards camera and the train in the background. My guess that's not probably not chronologically correct, it serves absolutely no purpose to the trailer other than "put it so it lasts longer", and "looks pretty".
c) Godzilla destroys a train (or something), that's ok.
d) A mother hugs a kid in a well lit room, in daylight. Oookay, what the hell? I thought the city was already destroyed and the sky is black and everything is dark... You could as well put the scene in any other action movie. Maybe it IS from another action movie??
e) Some secret base flash, ok
f) A scientist in a cave looks at something flashy... um... okaaay
g) BOOM. The scene would be better if it was shown, that Godzilla destroyed it (if he did that), but they decided to cut this fragment
h) A soldier commits suicide by jumping into the ocean after realizing that this scene is laughably stupid
i) Scenes with shaky ground and missiles. Okay, those make sense
j) A group of children run from left to right in daylight. Am I supposed to act like this didn't exist? Does it have any actual sense in the trailer? I mean... JESUS
k) following scenes are actually about damage made by monster. That's okay. Then they're suddenly cut to show the monster. The idea is fine, but the cut feels weird, because at the beginning of the next scene you just see fog and think that it's just another scene of damage.
TL;DR What MeechMunche said.
Last edited by Varrok; 12-16-2013 at 11:02 AM..
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