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It’s less “the big companies are getting worse”, more “the big companies are the same but it’s more noticeable now”.
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Not necessarily. Gaming is a comparatively new market, and they've only really started to settle into this trend in the last five years or so. Console processing power and graphical capabilities peaked, the major engines have been established (at least for a while). From that point on, companies have just been recycling the same concepts, slapping on a different wrapper.
Don't get me wrong, I think it's great that we've established a kind of status quo, and that games have a strong, functional skeleton to be built on top of. It allows for companies to build out an impressive product in a timely manner, but I also think it can be a creative hindrance.
I'm reminded of those Mighty Muggz figures. Plain white figures that are designed to be a canvas for customization. I've seen some pretty sweet paint jobs on those little fuckers, but in the end, it's still just a Mighty Muggz figure. There are those who go above and beyond with their customization, to the point where it becomes something totally new, but they are few and far between.
I'm not so cynical as to say the industry will become devoid of uniqueness, like Nepsotic here. There will always be the independents who create a palatable remedy for my big game blues, and I'm happy to give them money to keep me satiated.
I will probably never pay full price for a major retail game. Not necessarily because I don't want to give them the satisfaction of taking my money, but because I'm a cheap ass who doesn't want to pay full price for something that doesn't completely blow my mind.