It ain't 6pm GMT yet that's why :P I'm glad I have a 20mbps connection at this point, I wonder how big the game is
And as for anyone bashing steam.. I don't see what your issue is, you don't need to screw around with cds/dvd's and if you stick your steam install on an external drive you have portable games with no reinstalling or other messing around.
Also if you are less tech savvy and don't know how to install updates and patches and things then no need to worry since steam ensures your game is 100% up to date. So if Stranger or Much has some weird annoying bug then its simple for JAW to fix it and have you auto updated.. if it was on a CD you'd have to google around for a patch and do it manually / keep checking for when its fixed.