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The ARG is only going to get less interest as it goes along, because it's a niche experience and not inclusive of the larger fandom. There's nothing particularly Oddworldian about the puzzles, which is disappointing, and most people taking part don't actually know any of the ciphers, they're just Googling the answers, which seems kind of moot.
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Actually we're all thrilled with the way the ARG so far has been received.
The initial one last March was lowkey and intended purely for the fans, with the Ed reveal and some other highlights being the end goal, along with the reveal of the various Abe bodypart stills.
This year we opened it a little wider, stretched out the puzzles more to end in visual reveals like the photos and the recent video. The images got us some great press and people seem to really dig the style we're crafting.
We're deliberately not keeping it entirely within the Oddworld universe in terms of the actual puzzles because the goal
was to widen the appeal somewhat, which we think we achieved. Although many of them absolutely are linked to Oddworld, but perhaps not that directly. Look harder.
With anything like this, we rely a little on you guys spreading the word and asking friends, family for help, and so on. That's how ARGs work, at least to my knowledge.
As for what's next? Well, you'll have to wait and see.
However, while by definition the ARG itself might well be niche, obviously there's a greater message being told, one that ties into Soulstorm, and the closer you're following it and the more you're invested, the more obvious that will be when you see and play the game. Let's just say I hope somebody is taking NOTEs.
But there are multiple goals here with the image reveals - yes we want you guys to be excited about each new screenshot, but we also want to see non-hardcore fans getting back into the brand, and those new to the series, which we're definitely witnessing.
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The unveiled pictures are neat, but that's all most folk care about.
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Well, there you go.
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