I feel semi justified for being nitpicky with logos because graphic design is one of the things I do on occasion for money.
I will now proceed to be so picky its obnoxious to even myself.
So, I was trying to figure out
why the logo felt so off and of course the biggest thing is the colour choice, but christ look at these tangents:
It flattens the heck out of the image and that's part of the reason the glukkon head looks so strange along with the elongated neck. None of the logos we've seen with the glukkon head thus far had the mouth tangent, nor did it have the elongated neck, which is usually cropped off around where the collar of their clothes would start.
Then there's the colours. The purple is really more of a blue and it's meant to compliment the orange lining New 'n' Tasty, but the blue is too purple and the orange is not yellow enough for it to get that nice complimentary look. The lettering is fine, we've already established, but the way it's set it up it literally looks like three individual pieces stacked on top of each other sloppily. Too much clutter.
I wonder why they went with orange and blue instead of yellow and purple.
Also, while this isn't necessarily a bad thing, it doesn't pop very much because there's not that much contrast.
That mouth is bothering me so much