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There IS a rule against it.
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Well not really. The only part in the rules that mentions advertising is:
Do not, under any circumstances spam. Spam can be defined as posting excessively, flooding, excessive advertising, double posting, posting irrelevant replies or posting replies containing the bare minimum of words.
So it becomes a question of whether this putting a link in your signature is
excessive advertising. Well, surly not because he's only applied one link once however this link will appear on pretty much every post he's ever posted and ever will post in the future (until of course the link is removed from his signature - technicalities are EVERYWHERE!).
The question remains - Let the Mods decide!