First off all I think that they shouldn't go for a well known name on the package. Let it just be Oddworld Inhabitants. You can sell pretty much everything IF you have a good marketing strategy. So what they need to do, and ESPECIALLY WE, is to make the name famous. OWI should do some massive advertisement, get it on tv etc. THEN it is up to US (the ones who have seen the movie, and convinced that it is a very good movie) to tell everyone we know, that the oddworld movie is one of the best CG movies they have seen in the last couple of years, plus that it is a very cool movie too. Also invite some friend to go to the bios with you to see that movie. Then, after a few week we many people know about the movie, and maybe deside to watch it. Then again, if it goes well, it take the attention of the media, they will review it, and if it is a good movie it will be know to pretty much everyone in the country's.
And a good name doesn't say anything. Take the Final Fantasy movie. It didn't go well, because the movie wasn't that good. But there are many, many people who know FF the games, but they heard that it wasn't that good, so they decided to leave it alone.
If OWI can make a movie with the quality of the games (apart from munch, but that was the fault of microsoft), and I know they will, then take my word, it is gonna be famous soon enough. And without the help of a well known name on the box.
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