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Good point : shouldn't OWI make a better use of their money ?
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Seeing the responses on social networks and on this forum people are willing to buy it.
It's not a huge investment in money which will more likely brake even without too much trouble.
Additionally it brings more exposure to OWI which is always a good thing.
Also the potential argument that OWI should be focusing on the Exoddus remake instead would be absolutely ridiculous as Michael Bross isn't going to work on it yet anyway if they are still in the planning stages.
So I'd say the money is well invested.