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Guys, if you read the page-- it is justifying using advertising as a means to prepare the lunar surface in case the human race goes extinct. Do you really think they care about that or do you think that someone's got dollar signs in their eyes?
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Do you think this company is going to go ahead? Can't someone's government do something about it? what if some one paid them to write an insult up there, and it started a war, i suppose humanity could go extinct then.
Baring that i can imagine some anti-moon-advertising group, i don't know green-peace or something would hack into the little shaddow making robot's system and get it's circuits to scramble or something.
No, scratch that, they'd probably get it to write 'Save the whales'.