Yes, OWI bottled water into SoulStorm Brew bottles to hand out free at an E3 some years back. Paul O'Conner has/had some that he planned to keep until they became worth a lot of money.
Gabbit Juice is apparently very addictive.
Oddworld Junk Food and the like would probably be the best form of merchandise OWI could do. Scrab Cakes, Paramite Pies, even (dare I say it?) Mudokon Pops would look excellent on supermarket shelves, and would even tie into the games, unlike board games and T-shirts.
Besides, Oddworld has SoBe...
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