I can't really say that any Oddworld game has required thought beyond, say, the puzzles in Half-Life. Difference is, Half-Life was more immersive and more entertaining as an interactive medium.
As for the marketing argument, Munch's Oddyssey was given decent advertising compared to most other games that never have mass promotion of any kind. I didn't see one commercial for GTA3, but it's an incredible game and everybody likes it.
Don't get me wrong - I liked the first two Oddworld games. But if I want to think and be entertained, I'll read an interesting book. If I want to tune out whilst being entertained, I'll play a video game. Good games just do a better job of this.
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