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For a brand as well loved as Oddworld, I was surprised I didn't see the kickstarter linked in any articles on gaming sites like GameInformer or IGN. Perhaps I just missed it, but it defo seemed to be just Twitter and a couple Facebook posts.
I'm not sure how it's looking atm. The first few days were really promising but things have ground to a near halt. At current rate, it may just about get funded, but I seriously doubt it'd get anywhere near the stretch goals. The campaign needs reinvigorating, perhaps a 'making of' video showing the creation of the prototype plushies.
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That's pretty much how all kickstarters go. New campaign get a lot more visibility on kickstarter.com, so during the day or two after launch pledges accumulate quickly. Then the quantity of pledges per day greatly decreases.