Some of the details are a bit vague. I guess some is down to good faith, though $1500 is a lot to commit in good faith. As someone mentioned earlier it's not clear if the Live Ammo characters are plushes or PVC tags. Considering they're each a set of three, and the same price as the Stranger plush... I don't know? Perhaps they're not 10".
I expect more visuals will come along as project updates. They have a month for the campaign, and irrespective of whether they reach the goal before the end, I'm sure they'll continue to give progress reports to the backers. The Master Sets aren't selling fast, you probably have some time to wait on that, and see if any images appear before pledging.
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