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I'd argue that the ARG is hindering other Oddworld discussions.
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Other discussions can co-exist within the same subforum without reducing activity, though. One busy thread doesn’t take away traffic to the other threads.
I’d argue that creating a subforum to accommodate a one-off ARG campaign would be excessive partitioning – this is a temporary event, and the ARG discussion fits into Oddworld Discussion well without needing to be separated.