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So, barcode translate into numbers... and they said about "read the numbers,.know.the truth"

Maybe we need to invert the colors
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It's possible that I was wrong with the read the numbers thing. Oddworld haven't really reacted to it on Twitter as far as I've seen.
I scanned the above barcode, however, and got
5986558873547
I also got the numbers below when I scanned after inverting the colours
3229232397062