It’s cake baked by Glukkons, it’s probably bad for ya.
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That's not bad in terms of organization. Yet, it seems like they have no tangible connection with the Spirit of 1029, based on how the ARG makes it feel like Abe and co. are completely in the dark about Molluck's other business ventures (among them a vertical monopoly in the creation of Soulstorm Brew). It seems like Ed plays the role of a whistleblower who caught wind of Abe's escapades (through Magog On the March, perhaps?), and figured he'd be the perfect guy to topple the whole thing.
This gives me the impression that Spirit of 1029 is a loosely-organized group of a few (likely ex-slave) Mudokons, each of whom were "employed" somewhere along the Soulstorm Brew production process. This would allow them to collaborate to complete the puzzle (almost like WikiLeaks). Tapping into long-distance communication would certainly help, and Ed seems particularly tech-savvy (although how our friends at the Monsaic Lines are getting any intel is another story).
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This is probably on the mark. The whole “exposing bad stuff happening†angle is probably a play on the Glukkons stitching eyes shut in AE – they didn’t want anyone to find out, but there’s a mole in the system. Ed and the Spirit of 1029 are likely inside Necrum, but I wonder if they have people in the Brewery itself? In AE most Mudokons didn’t seem to know what the bones were being dug up for.
It reminds me less of Wikileaks and more of the animals rights activists who record footage of bad practices in slaughterhouses and farms. Just on a much more sadistic scale.