[edmudokon]

Oddworld keeps advertising for the ARG on Twitter but their links to the oddworld.com/soulstorm page is different each time

Follow the clues. Find the answers. Spread the message. Join us. http://ow.ly/ETEJ308bHxB

and

Work together. Together we will find the answers. Together we will rise! http://ow.ly/6OTi308bYNP

maybe "ETEJ308bHxB" and "6OTi308bYNP" are going to be important somewhere?
I might be overthinking this but we're not getting anywhere at the moment so everything can be clue.