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It's a brainstorm board, of course it's filled with stuff that didn't end up in the final product.
That's kind of how brainstorm works: you get a lot of ideas, note them down, prioritize and see what's actually feasible.
I'm doing product management at work and that's how we do it all the time.
It's just fun to have insights in JAW/OWI's development process.
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Yes, but, at the end of the day, what really matters is the final result (good intentions or not): New 'n' Tasty.