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Also, at risk of sounding completely tech-illiterate, which I like to think I'm not, is there any significance to the fact the page ends with .html? Why does need to end like that as opposed to any other webpage. Basically I mean is there anything we can learn about the way it works from that. Probably not though!
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The page file extension is significant only in that it shows if there is a server-side language in use for constructing the page. If there was, then the extension would be different (eg .php or .asp); the fact that it’s HTML means there’s no server-side construction going on, so the pages are all self-contained.
I don’t know enough to say whether they could be dynamically changing the page content in some other way, but it’s worth noting there doesn’t seem to be any cookies being set by the site which would be the most likely method of determining if pages had been visited in a specific order. there’s also no javascript files in use anywhere.
My best guess would be that the changes we’re seeing are being added manually. I could be wrong, but there’s nothing I can see to suggest anything is being automated.