It's undeniably targeted at 20-30 year olds roughly, who all have smartphones ready to go and nostalgia for the original Pokémon games. In the last couple of days I've started to "get" Pokémon go more. It didn't captivate me at first, but I've found myself going out for Pokémon hunts with friends and family and having a great time.
I agree with Fuzzle Guy's point as well. I'm going into my third year of University (in Britain also) so the majority of socialising that I do is getting absolutely shitfaced 4 nights a week. It's nice to do something else. Of course it's not as if Pokémon go is the first ever non-alcohol related hobby, but hey I'm enjoying the ride for now, and so are many of my friends and family.
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In Odd We Trust.
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