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What is this, 2006? Who the hell gives out memory sticks these days?
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This. Also, out of all the awesome things they could have turned a Brew bottle into, they chose a USB stick...
True promotion would be to contact a local brewery and a bottle manufacturer and have them produce a few hundred some genuine SoulStorm Brews. You'd be producing a collectible item that not only looks amazing, but would also become insanely expensive if left unopened on someone's (Crashpunk) shelf over the years.