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Well the face reveal is when the bar fills up from enough Twitter followers, so it’s unlikely they’d be able to define a date for that. That only leaves the possibility of either the release date, or another date for something else.
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Agreed, the Soulstorm page says they'll reveal his face with enough followers. It'd be a bit of a cop out to have some hidden extra requirement for that reveal as well. Having to solve the ARG just to get a reveal we were already promised with specific conditions would be a disservice to potentially many people who followed on twitter just to contribute towards the face reveal.
There might not be a definite release date yet, as Lorne said in the GameInformer interview, but I'm sure plenty of development work has been created by this point (case in point- the new Abe model).
I'd say it's likely we'll get a steady trickle of character revamp models for the marketing campaign- similar to what they did for Munch HD. Perhaps the ARG will reveal the updated model for another character?