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Might be completely wrong, this all just stemmed from me thinking how it was strange that they had strayed from their usual format (.jpg) and thinking there must be a reason behind it.
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These are the first images produced in some sort of drawing program, rather than editing pre-existing images, right? If you want solid shapes with no artifacts that would confuse ARGers, PNG would be the file type to use. JPEG inserts compression artifacts that people would probably misinterpret when they're analysing the picture.
Also, y'all should probably stop harassing Jonathan Blow. Either he's uninvolved, or he's involved and won't help. I'm betting on the former, personally.