Very true! I never realised how much I could enjoy an ARG on the whole. It's exactly my sort of thing. It's great to see them put so much effort into it as well.
I wonder if they can tell when someone has accessed the .JPG? Or maybe they just come and check here to see if we're done yet
The website hasn't automatically unlocked piece 3 on the site so I'd assume it works on a manual communication.