[Manco]

There is always a target demographic in mind. It's a good move to have sexy female characters, business wise, considering men play more games than women.

Except that even if you assume that Overwatch is only targeted at men (and it likely is not), it’s completely unnecessary to include titillation to get good sales, which is why I highlighted TF2.

Actually this is totally false, that statistic includes mobile games, you know, shit like Candy Crush? I don't think 50% of Dark Souls players are female. (it's an example)

The study didn’t segregate by device for either gender, and if we consider the ubiquity of smartphones it’s likely that both genders play a high proportion of mobile games.

But if you want further statistics:

• Researchers find that female PC gamers outnumber males
• 44% of Japan's console gamers are women
• “47% of [UK] female gamers polled had played a disc-based game in the last six months, and 68% had played an online game. 56% of female gamers have played on a console.”
• 42% of American women stated they owned a games console

And?

So it’s absolutely not a requirement to make a game for this demographic with titillating characters in it, neither is it a requirement to guarantee good sales or a strong player base.

Nobody said this?

The implication is there. The argument goes something along the lines of “more men play games, men like to be titillated while playing games, we should put titillation in our game to improve sales”. It’s the same argument that you’re trying to justify here.

Cool, but that wasn't my point.

Your point is “men like to look at sexy things while playing games”, my point is they don’t need to but there are still sexy things in this game anyway, so there’s no reason to complain about it.