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Because I, as someone who has already liked, followed and whatevered the shit out of all their social media pages, can't do anything to make that little bar fill up quicker. Well, I could whore myself out on Twitter and tell everyone to like a page so I can see stuff faster, but I don't do stuff like that on principle.
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If the system counts current followers, then that'd be great. But if it only accounted for new followers, then why not simply unfollow everything and re-follow?
I do agree it's a rather silly system. But it's there to build hype and it isn't the first time I've seen it. An example being Dota 2's prizepool at the International.
Also. We all pretty much knew it was a AE remake, but I'm glad it's confirmed.