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BoJack is totally better m8. It has far more rounded characters, and combines drama and tragedy with black comedy in a way that I've never seen done before in an adult animated sitcom.
I don't understand what you mean when you say it "pretends" to have a more meaningful tone. It is meaningful, and it's the best written show I've seen in a long time. I love Rick and Morty, but it's closer to South Park than it is BoJack.
I'd say the best episode of R&M is Lawnmower Dog, and the best episode of BoJack is Escape From L.A. Both are vastly different in tone and while I can't directly compare them, I'd say BoJack is the better show overall.
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It happened to Ugly Americans too, where season 1 was this great world given just enough flesh to be good and build some character and season 2 was 40% the protagonist's memespewing slacker roommate being a goofball. It doesn't help that Bojack and Diane are both arrogant, unlikable demagogues who occupy 60% of the plot by finding a soapbox to shit all over and then cry under.
Lawnmower dog is one of my least favorite episodes for some reason. I think it's Snuffles voice, it's conceptually good but the best part is when Justin Roiland as Rick just starts talking about getting poop in his mouth. I don't know what that comparison to South Park is based on but it's wrong.
Bojack often feels like something focus group tested for
just the right amount of people who know both how to use Netflix and how to post on the internet about it. Rick and Morty was a science experiment Keith Crawford ejaculated into the original ATHF slot and it basically revitalized the whole Adult Swim brand in under a year, and still feels like half the episodes are just saying "Yeah you liked last weeks shit? Well
this shit, this is the shit right here. This is the real shit." no matter what order I watch the episodes in.
Also this:
https://vimeo.com/49664066