The only upside I would see in an episodic release is that they may have a chance to strengthen the overall story of Exoddus, focusing on more details per episode. I don't think the length of the game is a valid reason though. If anything you're just going to piss people off for charging 15 bucks per episode instead of maybe 25 bucks for what would otherwise be the full game. And this being the gaming industry, people are going to be angry no matter what they decide.
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