Criticism is supposed to help motivate people and being insulting about it usually just doesn't do the trick. On the flip side, sugarcoating criticism is bad too, unless you're just showing support, but it's possible to be honest and up front about things without acting harsh towards the person or making a mockery of their work. That just gives off vibes that you're looking to put someone down instead of trying to give them pointers on how to improve.
Nobody wants to see their shit slammed, regardless of the flaws, because it's a huge motivation killer. Having a friendly/positive attitude when critiquing someone's thing usually produces the best results, and will be appreciated the most as well.
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