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This is a super old thread, but it links into what I posted the other day. If you have to explain it over and over again, then the problem isn't with the player, it's with the controls. Controls should match player expectation, not the other way round. Usability!
EDIT: And, believe me, I'm saying this with empathy. I've made some really stupid UX decisions and coded them up in my time. That's why I'm so obsessed with usability testing - because I've learned the hard way that what makes sense to me rarely works for everyone else.
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That said, there is a banner right at the start of the game that explains how to jump laterally. It says something like "Press X and THEN tap sideways" or similar.