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False advertising is a basis for a refund, not to mention immoral. If someone is advertising a product as something else and refusing a refund then you need to contact some kind of consumer affairs place and report it to them. Two wrongs, and all that.
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I think this touches upon a valid point* about how the process of getting a refund has become more complex over time though. Used to be you could just hand your game back to the store, but now digital storefronts have made it difficult to contact them and can decide to refund you at their discretion.
e: Not that this justifies piracy, but should call for better consumer rights. I recall the EU recently put stronger enforcement on digital purchase returns in place, but I don’t know if games storefronts have been affected.
*One which I tried to make about an hour ago but my wifi crapped out