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And yet by the law you can't make more than one copy of a thing you bought, even for yourself, it's considered piracy then.
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That's not how lots of digital downloads work, not any more at least. You can multidownload on Steam. You can multidownload from iTunes. Nobody has any problems with you making copies of digital content licensed to you, as long as it's for personal use. I'm fairly sure that's even reflected in the law over here, but I'd need to dig more to be 100% sure on that.
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That's actually up to interpretation. I don't think it's my mistake, since marketing is a vile beast and can manipulate the consumer completely. Imagine you saw an advert of a banana in TV (weird situation, but plausible) and it made you want that banana really much because of it's banananess. You bought one wrapped in a way so you can't see what's in it (it's kinda shaped like a banana). You unwrapped it and it's a cucumber. Let's say you hate cucumbers. Was it really your mistake of judgement? I'd say no.
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False advertising is a basis for a refund, not to mention immoral. If someone is advertising a product as something else and refusing a refund then you need to contact some kind of consumer affairs place and report it to them. Two wrongs, and all that.