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As far as I know, Alf's Escape was not day one DLC. It was finished and released a few months after the PS4 version of NnT came out. If anything, it'd be unfair not to charge PC users for it.
I'd say just throw it in as a pre-order bonus. Then everyone's happy.
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It was roughly a month after NnT came out.
It was Pre-order dlc in the US, and was free on PS plus for a week in the EU.