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I dunno. If NnT just dropped onto Steam, they'll be little to no hype. I want NnT on PC to be hyped so that more people will be interested in the game who aren't keeping track of it.
Maybe announce it a week earlier. I dunno. Whatever your planning, I just hope it's successful.
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Why would announcing it a week earlier be better than simply releasing it and then giving it the same level of PR hype at a time when people are actually able to go and spend their money on it?