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I dunno. If NnT just dropped onto Steam, they'll be little to no hype. I want NnT on PC to be hyped so that more people will be interested in the game who aren't keeping track of it.
Maybe announce it a week earlier. I dunno. Whatever your planning, I just hope it's successful.
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I think the hype train left. Even if they put up a release day a month in advance I think most people have lost their hype energy.