*Pretentious twat
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The general belief these days is that if you make a good product, make it easy to obtain, and sell it at the right price, people will be happy to buy it. And those who pirate it after that are invariably those who wouldn't have bought it anyway, so you haven't lost anything.
I've heard this said in both the worlds of music and video games.
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Well the reason Rockstar still haven't released GTA5 on PC is because they're worried about pirates. Seriously.