Does anybody still remember that scrolling LED in Abe's Exoddus? The one where it said:
:
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Where do you want us to send you today?
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or something like that. I read somewhere that Sobe is a health powerup, but as long as we never see it in the cutscenes I guess the produce placement could even be funny. Whacking a promo in the CG would undermine the plot that separates unrealistic gameplay elements from realistic storytelling. I guess.