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Anyway, blaming the media is a bit of a cop out. The media represents the values of society, not the other way-around.
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The media
influences the values of society, it doesn’t represent. It only represents the opinions of the creators, and there’s plenty of evidence that creators are willing to force their views on society to influence people.
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The reason most action movies have male protagonists is because actiony people in real life tend to be male; complaining about the lack of female leads in action movies is putting the cart before the horse.
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As BM has just said, “it’s like that in real life” is not a sufficient reasoning. It’s a cop-out, an excuse to maintain the status quo. Perhaps “actiony” people do tend to be male in real life, but why does that need to be reflected in fiction? And on a deeper note, why is there that expectation in the first place?