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And like I said, ticket sales are hardly trust worthy numbers as to what they actually like, for a variety of reasons.
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I'm pretty sure that's all that matters to film makers.
Anyway, blaming the media is a bit of a cop out. The media represents the values of society, not the other way-around. The reason most action movies have male protagonists is because actiony people in real life tend to be male; complaining about the lack of female leads in action movies is putting the cart before the horse.