Well I don't know about the in game ads. I mean I find secret areas 4th wall breaking anyway so having things that break the fourth wall in secret areas don't break immersion for me personally. Since entering secret areas is essentially diverting from the flow and thrust of the game's story to do extra puzzles. I mean it wouldn't be different to me if, in one of the secret areas, we saw graffiti of all the members of JAW or something like that.
So I suppose I can't really empathise there.
The impression I get is that people are very much used to the comedy in specific moments. So adding a bit of comedy in other places can stand out negatively. The more stylised and brighter look of the game may also make it harder to accept.
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