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Imagine if there was an advert for Sharknado in the background halfway through Pulp Fiction?
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Exactly. The only product placement in movies like this (like when Jules and Vince talk about McDonalds and Burger King) was to add to the familiarity of the dialogue. And these places ACTUALLY EXIST within the setting.
I think the ads in NnT would bother me more and more as time goes on and as the advertised games lose their relevancy.
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Thing is, the difference between this and your examples is that these are really minor background images that don't interrupt the game, and the fact that they're in secret areas only (I think). Adverts in the middle of a song or a novel is a completely different story.
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For lack of exact parallels, I used those examples. Ok, I've got one.
What if one of the characters in Star Wars or Lord of the Rings were at a bar/tavern and one of them was drinking from labeled Budweiser pint. Not only doesn't this make any sense within either of the universes, it's just greediness that knocks the entire piece down a peg.